FAQ

Whether you’re curious about web design, SEO, Google Ads, or social media marketing — this page covers the most common things our clients ask. Simple, honest, and straight to the point.

Examples of custom website homepages created for businesses by Auckland digital agency Expert Online.

AI tools are great for getting something basic online. But they can’t fully understand your brand, your market, or your goals. We design with strategy, not just structure — creating a site that feels right, works right, and actually helps your business grow.

We don’t “set and forget.” We constantly test and adjust your ads based on performance. Many clients come to us after bad past experiences—and see real improvements.

A custom site is designed from scratch just for your business. Template-based sites use pre-made designs and are quicker but less unique and flexible.

Yes. SEO builds long-term visibility and trust. Google Ads get instant traffic, but SEO gives you lasting results over time. They work best together.

Yes. SEO builds long-term visibility and trust. Google Ads get instant traffic, but SEO gives you lasting results over time. They work best together.

It depends on your budget, industry, and goals—but our focus is always to bring in real leads, not just clicks. You’ll see clear data on what’s working.

Most websites take 3–6 weeks depending on size, features, and how quickly content is provided.

Yes, we handle full campaign setup, keyword research, ad copywriting, targeting, and ongoing management to improve results and reduce wasted spend.

Yes, we use platforms like WordPress or Shopify so you can easily update text, photos, or products without needing to code.

We cover Google Ads, SEO, social media content, and website optimization. You can start with one service or build a full strategy.

Yes. We can handle updates, backups, security checks, and content edits—so your site stays fresh and safe.

Yes. Social media is great for visibility, but you don’t own the platform. A website gives you full control, better SEO, and a central place to convert visitors into customers.

SEO isn’t instant. It usually takes 3–6 months to see solid progress, depending on your competition and site history. But the results last longer than paid ads.

We can’t stop them entirely, but we use smart tracking and IP exclusion to reduce click fraud and protect your budget.